Sustainable Style: Top 10 Ethical Fashion Brands

Traid Remade and the top 10 ethical fashion brands online.

On trend, ethical fashion is becoming more accessible, and a variety of online shops now offer sustainable clothing at affordable prices, without scrimping on style. Read on for the top 10 places to buy affordable, ethical fashion brands online.

Traid RemadeImage source: Traid Remade

Traid Remade

Traid Remade offer collections of recycled and affordable fashion, with the extra bonus of working with charity organisations; injecting money into education and helping to curb injustice in fashion industry.

ASOS Green Room

ASOS provide a large collection of sustainable brands such as Tatty Devine and Edun, all with an ‘ethical or eco-conscious story to tell’. ASOS’s own green collections include ASOS Africa, produced in Kenya in collaboration with fairtrade manufaturer SOKO, as well as the sustainable ASOS Reclaimed label, recycling fabrics and upcycling vintage pieces in East London factories. Shop ASOS Green room.

Annie Greenabelle

A great shop for on trend fashion with conscience. All items are clearly labelled with organic, locally produced, fairtrade or ethically sourced icons for transparent, sustainable shopping.

Etsy

Etsy are the biggest market place for handmade and vintage sellers. It’s like eBay but with all products handmade or over 10 years old. Great for sourcing unique, one-off outfits and accessories.

Braintree Clothing

Braintree offers feel-good fashion made from sustainable fabrics such as hemp, bamboo and organic cotton. Discover laid back styles, exceptional prints and a taste of Boho.

Fashion Compassion

Fashion Compassion is an ethical line sourced exclusively from brands that positively contribute to society, particularly those that empower women. The organisation ensures that they donate a portion of its revenues to charity.

Gather and See

This is an online boutique comprising of affordable sustainable fashion by hip brands such as Kowtow, Lalesso and Feral Childe. Gather and See is one of the best platforms to enjoy on trend fashion with ethics.

Liv UK

This is a classic yet stylish fashion line sourced from organic and biodynamic cotton, sustainably grown and fairly traded. The online market is owned by Elysia – Dr Hauschka’s parent company.

Charlie boots

At Charlie’s, there is an exclusive ‘ten item limit per design’ which includes UK made women’s wear as well as accessories made from ethical sources all using organic, fair trade or sustainable vintage fabrics.

Adini

Adini sell classic British women’s wear, with a commitment to their ethical and environmentally friendly policies.

 

There are many places online where you can purchase affordable, ethical fashion that will in one way or another contribute to ethical and sustainable living. Take your time to scrutinise the products and clothes you purchase to ensure you trade with reputable ventures that are serving you and the planet well.

 

Sponsored post: Online catalogues stock a wide range of fashion and accessories from all sorts of brands and you can even choose to spread the cost on whatever you purchase. See here for more information on catalogues with pay monthly options.

American Vintage – Sustainable Fashion Basics Reinvented

American Vintage do sustainable fashion with their Supina Cotton basics range.

americanAmerican Vintage Orange Vest[dropcap]I[/dropcap]n 2005 the basics were reinvented. Mickael Azoulay was determined to renew the lost interest in vests and t-shirts, organising a team of designers together and creating modern versions of basics using new materials and skillful blends of natural fibres in a stunning range of colours.. and with that American Vintage was born. So what is the secret to these super soft and beautiful clothes? American Vintage uses Supima cotton. Supima cotton accounts for only about three percent of the annual cotton production in the United States – with its fineness and longer staple lengths making it a premium cotton fibre. It has superior strength compared to a product made of upland cotton or Pima blended cotton but remains incredibly soft. Also Supima is a non-profit organization (The Board of Directors being composed of Pima cotton growers). What’s more is that one of Supima’s important aims is sustainability. This means that not only is the cotton organic but both a short-term and long-term view is addressed: considering environmental protection and conservation as well as social responsibility. Of course, cotton can generally be viewed as sustainable as it has been grown and used to clothe us for over 7000 years. However, in addition, cotton is a biodegradable fibre and don’t forget – cotton sequesters carbon. If you don’t know what sequester means (don’t worry, neither did I!) basically an annual cotton crop has the same beneficial impact as removing 7.25 millions passenger vehicles from the roads… not bad! Therefore not only are American Vintage basics ridiculously soft, of the best quality and look amazing – you can wear your 100% cotton American Vintage vests, t-shirts and cardigans with pride, knowing that you not only look great but are also supporting an ethical company with a fashion conscience.

Vests, t-shirts and cardigans range from £30 – £60. Visit the American Vintage website: www.am-vintage.com

Words by Daisy Harvey – @daisymariax

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MONA Swims: The print you wear that doesn’t wear you

Giving you a first look at the go to swimwear of the Summer, MONA

Mona Swims Bikini Made In UK

[dropcap]G[/dropcap]iving you a first look at the new season of MONA Swims from East London based duo Sophia Heffer and Carla Johnson; set to be the go to swimwear label for 2014. MONA is back by popular demand after selling out the entire stock of their debut collection. Now launching their SS14 range and their own online store, the pair have continued to produce sophisticated swimwear and leggings of a high standard, all cut and made entirely in the UK. Every detail of the AELLAI collection (meaning whirlwind), is inspired by wild nature and rugged sea coves, folklore and mythology, the result being a dark twist in bikini’s, swimming costumes and their signature Sea Legs leggings. The flattering high-waisted briefs, halter necks and structured bustiers mix bold reptile prints with breath taking colour pallets, designed to enhance each individuals unique beauty. Each piece has it’s own one off placement on MONA’s original print designs, so no two pieces are the same.Mona Swimsuit Made In UK

MONA was born in 2012 after fashion hair stylist and colour expert Sophia joined forces with award-winning textile artist and silk matrix Carla. Both Sophia and Carla have combined their careers with global travel and cultural exploration, and after meeting in Ibiza in 2005, friendship and creativity blossomed. They both yearned for on trend swimwear that would create the perfect hourglass silhouette on the varied body shapes of themselves and their friends, making the wearer feel like a ‘Sea Goddess’. A quick scan of the MONA Instagram feed (pictured below), shows they’ve achieved their goal. The Mona creations have been featured in Glamour magazine and style spotted on ladies in Ibiza hot spots and at various festivals including The Burning Man in Nevada Desert.

Mona Swims Bikini Made In UKMona Swims Instagram

Imagery from MONA’s lookbook, shot in Norway by photographer Roger Renburg on Vogue model Preeti Dhata. The shoot was a meeting of creatives including Holly Silius; make up artist and creator of exciting new nail trends, rust and corrosion inspired jewellery designer Jayne Fowler, Hackney born trend setter and stylist to the stars Issie gibbons, and of course the MONA team. Shop Mona Swims here.

Inject Colour With Inkkas Ethical Trainers

Fall in love with Inkkas technicolour Peruvian prints

Inkkas Fairtrade FashionInkkas London Sky trainers

[dropcap]S[/dropcap]pend a bit of time in Peru and you’re likely to fall in love with the traditional woven fabrics piled high in technicolour towers in the street markets. Having bought some myself, intending it for a handmade festival dream coat, I accepted my sewing machine skills weren’t going to cut the mustard. The fabric now adorns my sofa cushions and I’ve let Inkkas do the hard work in providing wearable Peruvian print in the form of their London Sky trainers, see above. Within a year of Inkkas 2012 launch their shoes had been featured in Vogue and Elle, and stocked in Topshop and Urban Outfitters. As well as being a nice blend of urban hipster and tie dye hippy, perfect to inject some soul and colour into a low key outfit, their collections have also been made with the planet and it’s inhabitants in mind. Inkkas are in partnership with Trees For The Future and plant a tree for every pair of trainers sold. Their Fairtrade shoes are made by Peruvian artisans, and the brand work by the moto ‘Don’t just buy a product, buy a small piece of a better world’.

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Laura Whitmore & Peta: Beyond Skin Vegan Shoe Design Competition

Aspiring designers to battle it out to create stylish & animal & eco-friendly footwear.

Beyond-Skin-Peta[dropcap]T[/dropcap]his autumn, fashion design students – and anyone else who’s ever dreamed of following in Stella McCartney’s footsteps – can get a jump start on their design careers, thanks to a new contest launched by PETA and London born vegan shoe company Beyond Skin. The competition offers aspiring fashion designers the chance to be the creative force behind a new animal-free shoe. Entrants can upload their designs to PETA until December 13, when PETA and Beyond Skin will narrow the entries down to the top 10. MTV presenter and vegan Laura Whitmore will choose the winning design, which will go into production and hit the market in time for spring/summer 2014.

“I truly believe that the future of fashion lies in sustainable, cruelty-free materials, and companies like Beyond Skin and organisations like PETA are leading the way in creating awareness”, says Whitmore. “I am simply looking for ambitious young designers to put their best vegan foot forward and show me their idea for a new cruelty-free pump, flat, bootie or wedge. This competition is their chance to be a part of the trend towards compassionate fashion.”

More and more designers and retailers – including Stella McCartney, Vivienne Westwood, Topshop and H&M – are recognising the huge demand for animal-friendly fashions and offering their customers shoes, bags, purses and belts made from modern, high-quality synthetics which don’t cost the Earth or harm a hair on an animal’s head. Beyond Skin is committed to helping animals and the environment by using only animal-free, recyclable materials in its products. Millions of cows and other animals whose skin is turned into leather endure the horrors of factory farming, including extreme crowding and confinement, disease and deprivation of food and water. Branding, tail-docking, dehorning and castration are all often performed without any painkillers. At abattoirs, improper stunning means that many animals are skinned while they’re still conscious.

Why vegan shoes?

Turning animal skin into leather requires highly toxic mineral salts, formaldehyde, coal-tar derivatives and various oils, dyes and finishes – some of which are cyanide-based. Tannery runoff contains large amounts of pollutants, such as salt, lime sludge, sulphides and acids. Animals on factory farms produce 130 times as much excrement as the entire human population – without the benefit of waste-treatment plants.

For more information and to enter the contest, please click here or visit animal welfare charity PETA or BeyondSkin.

Beyond-Skin-Vegan-Shoes

Laura-Whitmore-vegan

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