Street Style: London Fashion Week #BeFrameUs Billboard Stars

Our street style returns to digital big screens for LFW

Jade Avia billboardNicely Turned Out street style returns to the #BeFrameUs big screens to celebrate London Fashion Week AW15. JC Decaux are showcasing ten of our stylish muses on their digital billboards in train stations, major shopping centres and high streets across the UK. Check out the lovely bunch below…

Amy Rose WattsTwo Shoes One Pair blogger Amy Rose Watts adds a pop of colour to dressed down black with playful shoes and accessories. She wears Urban Outfitters playsuit, coat and Snoopy handbag, Motel jumper and New Balance trainers.

Pippa ChristianModel Pippa Christian wears jumper made by her nan, American Apparel skirt, Dr Martens shoes and vintage bag.

Matthew BovanMatthew Bovan is a fashion student from London wearing his own creations at LFW.

Jade AviaJade Avia is a Capital Radio DJ. She turns heads at LFW in her AQ/AQ pastel playsuit, Lemiena bag and Urban Outfitters sunnies.

Naomi RowlandNaomi Rowland is a blogger on Two Shoes One Pair. She wears Urban Outfitters dress and kimono, a Topshop feather cape and Dorothy Perkins shoes.

Danielle WardLittle Fash Bird blogger Danielle Ward dresses up casual denim and tee with a statement River Island coat and Zara shoes and accessories.

Kayla SeahKayla Seah is a blogger at Not Your Standard. She wears Ganni dress, Zara boots, Lack Of Colours hat, Proenza Schouler bag and Jenny Bird jewellery.

Jocelyn TamPhotographer Jocelyn Tam layers monochrome pieces in a The Daughter K top, her own culottes, David Koma shoes and Monkey socks and beanie hat.

Alex Barrett Street StyleAlex Barrett, 22, is a stylist in London. She wears Rose Antiqua jewellery, Missoni dress and Kurt Geiger boots.

Pardeep BahraPardeep Bahra is a fashion blogger from London. He wears head to toe Topman.

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American Vintage – Sustainable Fashion Basics Reinvented

American Vintage do sustainable fashion with their Supina Cotton basics range.

americanAmerican Vintage Orange Vest[dropcap]I[/dropcap]n 2005 the basics were reinvented. Mickael Azoulay was determined to renew the lost interest in vests and t-shirts, organising a team of designers together and creating modern versions of basics using new materials and skillful blends of natural fibres in a stunning range of colours.. and with that American Vintage was born. So what is the secret to these super soft and beautiful clothes? American Vintage uses Supima cotton. Supima cotton accounts for only about three percent of the annual cotton production in the United States – with its fineness and longer staple lengths making it a premium cotton fibre. It has superior strength compared to a product made of upland cotton or Pima blended cotton but remains incredibly soft. Also Supima is a non-profit organization (The Board of Directors being composed of Pima cotton growers). What’s more is that one of Supima’s important aims is sustainability. This means that not only is the cotton organic but both a short-term and long-term view is addressed: considering environmental protection and conservation as well as social responsibility. Of course, cotton can generally be viewed as sustainable as it has been grown and used to clothe us for over 7000 years. However, in addition, cotton is a biodegradable fibre and don’t forget – cotton sequesters carbon. If you don’t know what sequester means (don’t worry, neither did I!) basically an annual cotton crop has the same beneficial impact as removing 7.25 millions passenger vehicles from the roads… not bad! Therefore not only are American Vintage basics ridiculously soft, of the best quality and look amazing – you can wear your 100% cotton American Vintage vests, t-shirts and cardigans with pride, knowing that you not only look great but are also supporting an ethical company with a fashion conscience.

Vests, t-shirts and cardigans range from £30 – £60. Visit the American Vintage website:

Words by Daisy Harvey – @daisymariax

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Advanced Style The Movie

Old is gold young sparrows, and Joyce Carpati & co are about to show you why..

Advanced Style Film

[dropcap]O[/dropcap]ld is gold young sparrows, and Joyce Carpati, Ilona Royce Smithkin and co are about to show you why. Advanced Style the movie is based on Ari Seth Cohen’s famed blog of the same name, painting intimate and colourful portraits of independent, stylish women aged 62 to 95 who are challenging conventional ideas about beauty, ageing, and Western’s culture’s increasing obsession with youth.

Advanced Style launches in London cinemas this week and is showing across the UK until June, get tickets here and see trailer below. The film is also available on DVD from the filmmakers Dogwoof.


MONA Swims: The print you wear that doesn’t wear you

Giving you a first look at the go to swimwear of the Summer, MONA

Mona Swims Bikini Made In UK

[dropcap]G[/dropcap]iving you a first look at the new season of MONA Swims from East London based duo Sophia Heffer and Carla Johnson; set to be the go to swimwear label for 2014. MONA is back by popular demand after selling out the entire stock of their debut collection. Now launching their SS14 range and their own online store, the pair have continued to produce sophisticated swimwear and leggings of a high standard, all cut and made entirely in the UK. Every detail of the AELLAI collection (meaning whirlwind), is inspired by wild nature and rugged sea coves, folklore and mythology, the result being a dark twist in bikini’s, swimming costumes and their signature Sea Legs leggings. The flattering high-waisted briefs, halter necks and structured bustiers mix bold reptile prints with breath taking colour pallets, designed to enhance each individuals unique beauty. Each piece has it’s own one off placement on MONA’s original print designs, so no two pieces are the same.Mona Swimsuit Made In UK

MONA was born in 2012 after fashion hair stylist and colour expert Sophia joined forces with award-winning textile artist and silk matrix Carla. Both Sophia and Carla have combined their careers with global travel and cultural exploration, and after meeting in Ibiza in 2005, friendship and creativity blossomed. They both yearned for on trend swimwear that would create the perfect hourglass silhouette on the varied body shapes of themselves and their friends, making the wearer feel like a ‘Sea Goddess’. A quick scan of the MONA Instagram feed (pictured below), shows they’ve achieved their goal. The Mona creations have been featured in Glamour magazine and style spotted on ladies in Ibiza hot spots and at various festivals including The Burning Man in Nevada Desert.

Mona Swims Bikini Made In UKMona Swims Instagram

Imagery from MONA’s lookbook, shot in Norway by photographer Roger Renburg on Vogue model Preeti Dhata. The shoot was a meeting of creatives including Holly Silius; make up artist and creator of exciting new nail trends, rust and corrosion inspired jewellery designer Jayne Fowler, Hackney born trend setter and stylist to the stars Issie gibbons, and of course the MONA team. Shop Mona Swims here.

Hat Over Heels: Milliner Workshop For Women With Hair Loss

Milliners Sahar Freemantle & Katherine Ferdinand launch hat making event at Institute Of Making

Hat Over Heels London

[dropcap]M[/dropcap]illiners Sahar Freemantle and Katherine Ferdinand (both pictured below) are launching a project for women who have undergone hair loss. A free day of fun, creativity and empowerment where each lady is invited to make and decorate their own bespoke hat or headpiece. The first event will be held at and sponsored by The Institute of Making, UCL on Saturday 5th April and will allow 15 women plus a guest to spend the day – with the assistance of professional milliners – to create their own cloche, turban, or other style of headwear.

Hat Over Heels millinery workshop

The Milliners

‘Hat Over Heels’ came about when Sahar Freemantle took part in a Leadership programme at the Landmark Education Centre, which encouraged participants to lead a community project. Sahar has had many past requests from cancer patients for hats, and realised how special it would be to hold a day for them and their loved ones to come and enjoy themselves, whilst making their own personalised hat.

Sahar, who has two millinery labels; UglyLovely and Sahar Millinery says; ‘My two brands are quite different, one is about finding beauty in the unconventional, and the other is more vintage in style. ‘Hat Over Heels’ is bringing the two together, a celebration of beauty in all forms, and allowing these incredible women to express their inner gems of creativity and femininity. My aim is to create a very happy memory in this otherwise testing time’.

Katherine joined the project after creating her initiial collection dedicated to femininity and elegance ‘‘As women, hair holds much of our identity and its loss can impact our confidence dramatically. After being touched by cancer both with family and friends I learnt the importance of maintaining the feeling of femininity, fun and normality throughout this process. It is a difficult time therefore when Sahar approached me with this project I was eager to get involved and help to create an experience where all women feel comfortable, beautiful and confident’.

To book a space for yourself or a friend or for press enquiries please contact and show support by ‘liking’ the Facebook page

Burberry’s 5 Most Beautiful Stores

See how Burberry have combined digital technology with heritage for their flagship stores.

Burberry Regent Street

[dropcap]F[/dropcap]rom Major Jackson’s Arctic Circle expeditions, Claude Grahame-White’s record flight over Great Britain, Roald Amundsen’s first reach of the South Pole to Captain John Alcock’s first non-stop transatlantic flight, the only thing these amazing people had in common, besides their bravery, was the trust they had in Thomas Burberry’s craft. The brand came a long way from making coats that  resisted drastic flight conditions and tents that braved arctic temperatures to make their British  heritage known to the entire world.  So how does the Burberry brand manage to stick to its roots with the famous black, tan and red check pattern while still staying modern? Let’s not forget the British fashion empire was one of  the few luxury brands that kept their profit high even during recent financially challenging years. One could say that the fashion house represents an interesting medley of tradition, represented  by quality tailoring and a classic style, with a constant infusion of modernity, by implementing  technological advances and digital media in their artistic endeavours.  Case in point, their largest store in the world, Burberry Regent Street. It can be called a fashion store, but a more accurate description would be a playground, with it’s spectacular blend of fashion and technology. It has an extensive  product selection from all the brand’s lines, but that’s not the most impressive feat. What about the  magic mirror that not only pictures you wearing one of their precious items, but also shows you how  that coat was made and how it looked on the runway? I imagine that’s what Snow White would do  if she got hold of her stepmother’s mirror. She probably wouldn’t have an iPad though, like the staff  members have here. With their help, you can easily find what you’re looking for in this gigantic store.  If you’re a social media enthusiast, the store has a WiFi service for guests so you can tweet impressions, share photos of your purchases or just show the world how impressive the flagship store is. So step inside, try on a dress, chill on their sofas and watch a 3D hologram runway show while  listening to some of Britain’s emerging musical talents play an acoustic set on the stage.

Burberry Australia Flagship

So what do other Burberry stores  around the world have to offer to top this?  This time in Sydney, the home of Burberry’s Australian flagship, mixing cutting-edge technology with the sober décor, high ceilings, imposing marble columns, benches and floors inherited from the buildings former life as a bank. Once again, there are  giant video walls broadcasting high-definition content and VIP guests making themselves at home with personal iPod docks in their changing rooms. Due to its incredible success in Asia, which became one of its most profitable markets, Burberry opened a flagship store in Beijing. While the interior follows the same technologically advanced décor, the most stunning aspect is the building’s architecture. The stores I mentioned  previously were all proud of their historic locations but Burberry went back to the future with this one. A large black box-shaped structure covered in the iconic check pattern and displaying no windows, just two large LED screens on its exterior walls, showing content broadcasted from their London headquarters. The launch of the store featuring a catwalk with hologram models and a Keane concert, made sure they made their entry with a bang.

Burberry BeijingThe designers of the Paris store scaled down the eccentricity but still managed to incorporate the Burberry Retail Theatre (the concept defining the selection of screens and iPads spread across the store). A minimalistic glass staircase takes you through four floors of Burberry collections. The classic trench coats are still there, as is the signature check, but all the incorporated technology makes it a dynamic shopping experience.  Finally there’s New York. Burberry’s 57th finding its home in a new modern building with an asymmetric façade made of stone, glass and  metal, subtly referencing the brand’s famous pattern. The windows are decorated seasonally, with lights, greenery or giant snowflakes; always an eye-catching display in a sea of luxury brands. Step inside to a large dramatic staircase leading you to six floors of style. If walking six flights of stairs doesn’t sound fun, they’ve made it more tempting, by installing an optical illusion staircase that appears to be floating. The rest of the store  is covered in hardwood panels, shiny skylights and glass displays with a few quirks (like a few  sheep dolls spread around the store). With all the modern technology involved in their online and physical stores, Burberry probably has as many digital media directors as seamstresses. Even so, the brand didn’t forget its heritage, and they keep successfully reinventing a classic even after 157 years.

Paris Burberry

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Avenue 32: Monochrome Lookbook For AW13

Have a peruse of our staple AW13 pieces in our Avenue 32 monochrome lookbook.

Avenue 32 luxury fashion[dropcap]W[/dropcap]ith 2013 seeing a boom in luxury retail sales it’s no surprise that Avenue 32, self-described as an ‘online luxury shopping neighbourhood’, is becoming a popular online fashion destination offering emerging and established designer collections including Todd Lynn and Bono’s ethical range Edun. Their latest home page editorial Rebel Rebel features leather and street ready separates and is heavy on black and grey; perfect staple pieces for Winter. See our monochrome lookbook with masculine/feminine pieces from BLK DNM, who bring together the life, art, film and attitude of the downtown New York scene, with some J Brand and fun label Mother Of Pearl thrown in.Avenue 321. BLK DNM grey skinny jeans £150, 2. BLK DNM black t-shirt £75, 3. J Brand leather skinny trousers £860, 4. Black cropped leather jacket £600, 5. High waisted black skinny jeans £150, 6. Mother Of Pearl sweatshirt £225, 7. Mother Of Pearl skate shoes £425