Street Style: London Fashion Week #BeFrameUs Billboard Stars

Our street style returns to digital big screens for LFW

Jade Avia billboardNicely Turned Out street style returns to the #BeFrameUs big screens to celebrate London Fashion Week AW15. JC Decaux are showcasing ten of our stylish muses on their digital billboards in train stations, major shopping centres and high streets across the UK. Check out the lovely bunch below…

Amy Rose WattsTwo Shoes One Pair blogger Amy Rose Watts adds a pop of colour to dressed down black with playful shoes and accessories. She wears Urban Outfitters playsuit, coat and Snoopy handbag, Motel jumper and New Balance trainers.

Pippa ChristianModel Pippa Christian wears jumper made by her nan, American Apparel skirt, Dr Martens shoes and vintage bag.

Matthew BovanMatthew Bovan is a fashion student from London wearing his own creations at LFW.

Jade AviaJade Avia is a Capital Radio DJ. She turns heads at LFW in her AQ/AQ pastel playsuit, Lemiena bag and Urban Outfitters sunnies.

Naomi RowlandNaomi Rowland is a blogger on Two Shoes One Pair. She wears Urban Outfitters dress and kimono, a Topshop feather cape and Dorothy Perkins shoes.

Danielle WardLittle Fash Bird blogger Danielle Ward dresses up casual denim and tee with a statement River Island coat and Zara shoes and accessories.

Kayla SeahKayla Seah is a blogger at Not Your Standard. She wears Ganni dress, Zara boots, Lack Of Colours hat, Proenza Schouler bag and Jenny Bird jewellery.

Jocelyn TamPhotographer Jocelyn Tam layers monochrome pieces in a The Daughter K top, her own culottes, David Koma shoes and Monkey socks and beanie hat.

Alex Barrett Street StyleAlex Barrett, 22, is a stylist in London. She wears Rose Antiqua jewellery, Missoni dress and Kurt Geiger boots.

Pardeep BahraPardeep Bahra is a fashion blogger from London. He wears head to toe Topman.

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American Vintage – Sustainable Fashion Basics Reinvented

American Vintage do sustainable fashion with their Supina Cotton basics range.

americanAmerican Vintage Orange Vest[dropcap]I[/dropcap]n 2005 the basics were reinvented. Mickael Azoulay was determined to renew the lost interest in vests and t-shirts, organising a team of designers together and creating modern versions of basics using new materials and skillful blends of natural fibres in a stunning range of colours.. and with that American Vintage was born. So what is the secret to these super soft and beautiful clothes? American Vintage uses Supima cotton. Supima cotton accounts for only about three percent of the annual cotton production in the United States – with its fineness and longer staple lengths making it a premium cotton fibre. It has superior strength compared to a product made of upland cotton or Pima blended cotton but remains incredibly soft. Also Supima is a non-profit organization (The Board of Directors being composed of Pima cotton growers). What’s more is that one of Supima’s important aims is sustainability. This means that not only is the cotton organic but both a short-term and long-term view is addressed: considering environmental protection and conservation as well as social responsibility. Of course, cotton can generally be viewed as sustainable as it has been grown and used to clothe us for over 7000 years. However, in addition, cotton is a biodegradable fibre and don’t forget – cotton sequesters carbon. If you don’t know what sequester means (don’t worry, neither did I!) basically an annual cotton crop has the same beneficial impact as removing 7.25 millions passenger vehicles from the roads… not bad! Therefore not only are American Vintage basics ridiculously soft, of the best quality and look amazing – you can wear your 100% cotton American Vintage vests, t-shirts and cardigans with pride, knowing that you not only look great but are also supporting an ethical company with a fashion conscience.

Vests, t-shirts and cardigans range from £30 – £60. Visit the American Vintage website: www.am-vintage.com

Words by Daisy Harvey – @daisymariax

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Advanced Style The Movie

Old is gold young sparrows, and Joyce Carpati & co are about to show you why..

Advanced Style Film

[dropcap]O[/dropcap]ld is gold young sparrows, and Joyce Carpati, Ilona Royce Smithkin and co are about to show you why. Advanced Style the movie is based on Ari Seth Cohen’s famed blog of the same name, painting intimate and colourful portraits of independent, stylish women aged 62 to 95 who are challenging conventional ideas about beauty, ageing, and Western’s culture’s increasing obsession with youth.

Advanced Style launches in London cinemas this week and is showing across the UK until June, get tickets here and see trailer below. The film is also available on DVD from the filmmakers Dogwoof.

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MONA Swims: The print you wear that doesn’t wear you

Giving you a first look at the go to swimwear of the Summer, MONA

Mona Swims Bikini Made In UK

[dropcap]G[/dropcap]iving you a first look at the new season of MONA Swims from East London based duo Sophia Heffer and Carla Johnson; set to be the go to swimwear label for 2014. MONA is back by popular demand after selling out the entire stock of their debut collection. Now launching their SS14 range and their own online store, the pair have continued to produce sophisticated swimwear and leggings of a high standard, all cut and made entirely in the UK. Every detail of the AELLAI collection (meaning whirlwind), is inspired by wild nature and rugged sea coves, folklore and mythology, the result being a dark twist in bikini’s, swimming costumes and their signature Sea Legs leggings. The flattering high-waisted briefs, halter necks and structured bustiers mix bold reptile prints with breath taking colour pallets, designed to enhance each individuals unique beauty. Each piece has it’s own one off placement on MONA’s original print designs, so no two pieces are the same.Mona Swimsuit Made In UK

MONA was born in 2012 after fashion hair stylist and colour expert Sophia joined forces with award-winning textile artist and silk matrix Carla. Both Sophia and Carla have combined their careers with global travel and cultural exploration, and after meeting in Ibiza in 2005, friendship and creativity blossomed. They both yearned for on trend swimwear that would create the perfect hourglass silhouette on the varied body shapes of themselves and their friends, making the wearer feel like a ‘Sea Goddess’. A quick scan of the MONA Instagram feed (pictured below), shows they’ve achieved their goal. The Mona creations have been featured in Glamour magazine and style spotted on ladies in Ibiza hot spots and at various festivals including The Burning Man in Nevada Desert.

Mona Swims Bikini Made In UKMona Swims Instagram

Imagery from MONA’s lookbook, shot in Norway by photographer Roger Renburg on Vogue model Preeti Dhata. The shoot was a meeting of creatives including Holly Silius; make up artist and creator of exciting new nail trends, rust and corrosion inspired jewellery designer Jayne Fowler, Hackney born trend setter and stylist to the stars Issie gibbons, and of course the MONA team. Shop Mona Swims here.

Hat Over Heels: Milliner Workshop For Women With Hair Loss

Milliners Sahar Freemantle & Katherine Ferdinand launch hat making event at Institute Of Making

Hat Over Heels London

[dropcap]M[/dropcap]illiners Sahar Freemantle and Katherine Ferdinand (both pictured below) are launching a project for women who have undergone hair loss. A free day of fun, creativity and empowerment where each lady is invited to make and decorate their own bespoke hat or headpiece. The first event will be held at and sponsored by The Institute of Making, UCL on Saturday 5th April and will allow 15 women plus a guest to spend the day – with the assistance of professional milliners – to create their own cloche, turban, or other style of headwear.

Hat Over Heels millinery workshop

The Milliners

‘Hat Over Heels’ came about when Sahar Freemantle took part in a Leadership programme at the Landmark Education Centre, which encouraged participants to lead a community project. Sahar has had many past requests from cancer patients for hats, and realised how special it would be to hold a day for them and their loved ones to come and enjoy themselves, whilst making their own personalised hat.

Sahar, who has two millinery labels; UglyLovely and Sahar Millinery says; ‘My two brands are quite different, one is about finding beauty in the unconventional, and the other is more vintage in style. ‘Hat Over Heels’ is bringing the two together, a celebration of beauty in all forms, and allowing these incredible women to express their inner gems of creativity and femininity. My aim is to create a very happy memory in this otherwise testing time’.

Katherine joined the project after creating her initiial collection dedicated to femininity and elegance ‘‘As women, hair holds much of our identity and its loss can impact our confidence dramatically. After being touched by cancer both with family and friends I learnt the importance of maintaining the feeling of femininity, fun and normality throughout this process. It is a difficult time therefore when Sahar approached me with this project I was eager to get involved and help to create an experience where all women feel comfortable, beautiful and confident’.

To book a space for yourself or a friend or for press enquiries please contact sahar@uglylovely.co.uk and show support by ‘liking’ the Facebook page www.facebook.com/hatoverheels

www.uglylovely.co.uk
www.saharmillinery.co.uk
www.madebykat.co.uk

Laura Whitmore & Peta: Beyond Skin Vegan Shoe Design Competition

Aspiring designers to battle it out to create stylish & animal & eco-friendly footwear.

Beyond-Skin-Peta[dropcap]T[/dropcap]his autumn, fashion design students – and anyone else who’s ever dreamed of following in Stella McCartney’s footsteps – can get a jump start on their design careers, thanks to a new contest launched by PETA and London born vegan shoe company Beyond Skin. The competition offers aspiring fashion designers the chance to be the creative force behind a new animal-free shoe. Entrants can upload their designs to PETA until December 13, when PETA and Beyond Skin will narrow the entries down to the top 10. MTV presenter and vegan Laura Whitmore will choose the winning design, which will go into production and hit the market in time for spring/summer 2014.

“I truly believe that the future of fashion lies in sustainable, cruelty-free materials, and companies like Beyond Skin and organisations like PETA are leading the way in creating awareness”, says Whitmore. “I am simply looking for ambitious young designers to put their best vegan foot forward and show me their idea for a new cruelty-free pump, flat, bootie or wedge. This competition is their chance to be a part of the trend towards compassionate fashion.”

More and more designers and retailers – including Stella McCartney, Vivienne Westwood, Topshop and H&M – are recognising the huge demand for animal-friendly fashions and offering their customers shoes, bags, purses and belts made from modern, high-quality synthetics which don’t cost the Earth or harm a hair on an animal’s head. Beyond Skin is committed to helping animals and the environment by using only animal-free, recyclable materials in its products. Millions of cows and other animals whose skin is turned into leather endure the horrors of factory farming, including extreme crowding and confinement, disease and deprivation of food and water. Branding, tail-docking, dehorning and castration are all often performed without any painkillers. At abattoirs, improper stunning means that many animals are skinned while they’re still conscious.

Why vegan shoes?

Turning animal skin into leather requires highly toxic mineral salts, formaldehyde, coal-tar derivatives and various oils, dyes and finishes – some of which are cyanide-based. Tannery runoff contains large amounts of pollutants, such as salt, lime sludge, sulphides and acids. Animals on factory farms produce 130 times as much excrement as the entire human population – without the benefit of waste-treatment plants.

For more information and to enter the contest, please click here or visit animal welfare charity PETA or BeyondSkin.

Beyond-Skin-Vegan-Shoes

Laura-Whitmore-vegan

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Pretty In Print: So It Goes Magazine UK Launch

A peek at So It Goes mag including indie-film queen Greta Gerwig shot by Helena Christensen.

Secret-Garden-2[dropcap]L[/dropcap]ove a chunky magazine bursting with beautiful imagery to liven up the coffee table, and today has treated us to the UK launch of So It Goes magazine. Have a peek at the striking photography from Issue.2 with cover feature indie-film queen and star of Frances Ha, Greta Gerwig, shot by fashion legend Helena Christensen. Also included in the ‘Actors’ chapter is heartthrob of a generation Adam Driver from hit US TV show Girls, set to explode in the upcoming Coen brothers’ film, Inside Llewyn Davis. Elsewhere, there is a mix of established names and vibrant new voices. Music legends Gilles Peterson and Edward Sharpe and the Magnetic Zeros, king of New York street photography Saul Leiter and Drive director Nicolas Winding Refn are all interviewed. Issue.2 also houses a series of portraits of model-actress Clara Paget and a sixteen page A/W fashion story by Jo Metson Scott, while visionary artist Richard Mosse’s infra-red photos of the Congo confuse and shock. Readers will find travel journalism from Oslo, Cartagena, Burma and Makoko, a West African pygmy village. More than just an arts magazine, exclusive reportage includes a haunting travelogue on West African voodoo; a fly-on-the-wall exposé of life in the Flying Squad – London’s armed response unit; and a personal, time-capsule letter to a future digital child. Whether actors, artists, directors, musicians or writers, So It Goes sets out to uncover the stories and storytellers that are rarely heard and shines a light on worlds we don’t yet know. Theirs are the voices creative agency So It Goes endeavours to project from it’s pages, for in an age where so many are shouting to be heard, it’s rewarding to listen a little closer to these whispers of originality. Order a copy of So It Goes.Clara-Paget-1

Model-actress Clara Paget

Richard-Mosse-Photography

Richard Mosse’s infra-red photos of the Congo

Adam-Driver-2

Adam Driver

Secret-Garden

Secret Garden fashion editorial

Edward-Sharpe-and-the-Magnetic-Zeros

Edward Sharpe & the Magnetic Zeros

Greta Gerwig So It Goes Magazine

Greta Gerwig shot by Helena Christensen on the cover