[dropcap]H[/dropcap]ouse Of Holland have launched their new Mr Quiffy range touring in a pop-up shop with a difference; an ice cream van. We went down to Old Spitalfields Market in London to check out designer Henry Holland’s creation, the result of a collaboration with art duo Craig and Karl. The pair took inspiration from Henry’s signature quiff for the imagery in the collection. The best looking staff I’ve ever seen running an ice cream van were on hand to talk us through the ever colourful range, from a clash print pencil skirt and bottle bottom sunglasses to Prince George tea towels, and said the tour will help the brand understand their clientele and what they like. The usual week day crowd of city suits was broken up with stylish House Of Holland shoppers, although the ice cream ladies said they’d had some bemused visitors, disappointed to find there were not actually any 99’s with a flake for sale. Check out when Mr Quiffy will be in a town near you here.
